We came together over the years, twenty or more, through working on similar projects and we found that we liked each other and could work well together. We also found that what we had in common was a belief that things could be better, not just in business but all over. This has led some of us into voluntary activities where we can use our skills to help our community.
The same motivation makes us want to help businesses but we have to live like anybody does so we charge money for that part.
We're systems thinkers. We believe that only by getting the bones of the activity right and eliminating wasted time and effort can we increase profits and quality and enjoyment in the job. Some of us prefer to work in services, some of us in manufacturing or IT. What we have found is that the same basic principles apply to all and we continue to learn from each other.
Last Updated on Wednesday, 21 October 2009 08:49
Fund Raising for Children with Leukaemia
Hi
My name is Andy Pincher and on the 25th April 2010 I shall be running the London Marathon.
I got into the marathon through the national ballot and feel that it is a great chance to help a charity raise its profile and funds. So I've decided I will be running it for Children with Leukaemia. I believe this to be a great cause and one that I would really like to help in anyway I can. But I need your help to help me. PLEASE click on the link below and sponsor me any amount you want. It all goes to a great cause and all (no matter how small) makes a difference.
The Candle Problem Simple to do, but you don't do simple things so well when they need brainpower and when you're incentivised. Not at all surprising if you've followed Edwards Deming, but a terrible shock if you're a banker.
Social marketing is starting to increase its share of advertising spend as marketers change their budgets to incorporate the new platform, it has been claimed. According to a new study by the Association of National Advertisers (ANA), which was carried out in conjunction with BtoB magazine and MKTG, 55 per cent of businesses have shifted money earmarked for other forms of advertising to social marketing campaigns.
Equimedia 06/08/09
Last Updated on Monday, 26 October 2009 13:02
PR 2.0
Digital PR in B2B is not just the utilisation of social networking sites; it also has to encompass other channels including online magazines, viral campaigns and other special interest sites. Useful tips and hints are given for online PR and the convergence with search engine optimisation. B2B Marketing, July/August 2009, pp22-24
